Tag Archive | "marketing"

The Fundamentals of Article Marketing

If you’re like most online mar­keters, you’re con­stantly think­ing about how to get more traf­fic to your web­site or blog. If you don’t have a steady sup­ply of vis­i­tors to your site, you won’t be able to make any money. Arti­cle mar­ket­ing is an ever­green method that can help you get rel­e­vant vis­i­tors to your site, if you get it right. Arti­cle mar­ket­ing is a tech­nique many peo­ple attempt, but they often quit before get­ting any­where. If you’re will­ing to work at it, though, it can bring you effec­tive results in the long run. Arti­cle mar­ket­ing is not com­pli­cated, but to do it right does mean fol­low­ing some sim­ple rules.

Every arti­cle begins with a title, which is why this is some­thing you really have to focus on.

The titles you choose can actu­ally have a big impact on your results. No mat­ter what your sub­ject is, a rel­e­vant and inter­est­ing title can make all the dif­fer­ence. You want to refer to the main advan­tage of your prod­uct in the title. It should also be clear and con­cise. Be cre­ative with your title, but don’t make it con­fus­ing. You want to make it as clear and infor­ma­tive as pos­si­ble. You want your title to draw the reader to your arti­cle rather than push­ing him away. There are ways to make your arti­cles eas­ier on read­ers’ eyes, such as mak­ing use of bul­let points and keep­ing your para­graphs brief. While this may not seem like an impor­tant part of your over­all arti­cle mar­ket­ing, it does make a dif­fer­ence. When
peo­ple find your arti­cles easy to read, it’s more likely that they’ll fin­ish them and then click through at the bot­tom. In a way, you’re doing noth­ing but orga­niz­ing your arti­cle con­tent in the best pos­si­ble way. And it’s a proven fact that online con­tent that’s eas­ier to read has a higher con­ver­sion rate. Bul­let points, shorter para­graphs, lists and the like can be a sim­ple way to get bet­ter results.

You can learn a lot by pay­ing atten­tion to how the most suc­cess­ful arti­cle writ­ers in your niche oper­ate. Take a close look at the way they com­mu­ni­cate in their arti­cles and what strate­gies they use. Fig­ure out what these experts do to com­mu­ni­cate with their audi­ence. You may notice, for exam­ple, that they are good at stick­ing to a par­tic­u­lar sub­ject and not get­ting side­tracked. The most respected authors in your niche can teach you quite a bit about how to write com­pelling arti­cles that your audi­ence will be inter­ested in read­ing. When you iden­tify some­thing you can use from these writ­ers, make sure you put your own spin on it, as you don’t want to become a clone of some­one else. Suc­ceed­ing with arti­cle mar­ket­ing requires you to develop an effi­cient for­mula. After all, there’s no sense in work­ing hard unless your efforts are going to bring you the traf­fic you’re look­ing for. So see to it that you main­tain a seam­less flow within your arti­cle mar­ket­ing. Don’t just write and sub­mit arti­cles when the mood strikes you, but be sys­tem­atic in your approach. This allows you to see where you’re going wrong. If you’re con­sis­tent, you’ll find that your efforts will be well rewarded soon enough. You’ll be able to cre­ate a more robust envi­ron­ment for your arti­cle mar­ket­ing if you learn how to effort­lessly suc­ceed with your arti­cle marketing.

Tech­no­rati Tags: , , , , , ,

Posted in Marketing - Social MediaComments (0)

Boosting Profits in Niche Marketing Minus All The Pain

Niche mar­ket­ing is the essence of any suc­cess­ful mar­ket­ing strategy.

You can’t just appeal to every group that exists and expect to suc­ceed. You have to find a niche and then mar­ket to it effec­tively. No mat­ter how big or small your cho­sen niche might be, you need to focus your efforts on mak­ing sure that you com­mu­ni­cate your mes­sage to them prop­erly. So what should you do to make sure that you are able to achieve sus­tain­able suc­cess with niche mar­ket­ing? What sorts of strate­gies do you need to adopt and put to work? You have so many avenues to choose from but we’re just going to teach you three of them in this article.

One of the most obvi­ous prob­lems is think­ing there is sat­u­ra­tion of a niche, but it’s just our mind­set that a niche is sat­u­rated or is going to be sat­u­rated. There are so many ways to approach a niche that it is not even funny, and that is why you can find your way into the com­pet­i­tive niches even today. You change this mind­set and move for­ward through con­sis­tent inno­va­tion and dis­cov­ery of new sub-niche markets.

You’ll find that you can always look for niches within niches, where the com­pe­ti­tion is lower and the returns are obvi­ously high.

On down the line, you want to of course widen the num­ber of peo­ple in your niche who know about you. In time, hope­fully you will amass a base of cus­tomers, and then you will be in a posi­tion to do more. All niches have sub-niches, and you need to see what is pos­si­ble with that area. This is really warm mar­ket­ing or mar­ket­ing to a warm audi­ence because they are peo­ple who are cus­tomers. Once you get the gist of what needs to be done, then you will be off and run­ning with this new source of income.

Dif­fer­ent kinds of mar­kets speak dif­fer­ent kinds of lan­guages. So if you’re going after a par­tic­u­lar niche, then speak their lan­guage. Find a way into their thought processes and learn how they com­mu­ni­cate with each other. It’s impor­tant that you steer clear of lan­guage that they find alien or too hard to under­stand. Try not to use any jar­gon that could make a neg­a­tive impres­sion on your audi­ence. Every step that you take to give your audi­ence a help­ing hand, you’ll move closer to them. There is a dif­fer­ence between mar­ket­ing to a spe­cific niche and mar­ket­ing to a broad mar­ket or audi­ence and if you want to be suc­cess­ful you need to under­stand this. If your niche tar­gets the elderly, speak their lan­guage; if you’re serv­ing teenagers, speak in their ver­nac­u­lar. While mar­ket­ing is a com­pli­cated sub­ject, niche mar­ket­ing is a lit­tle bit eas­ier. If you do your niche mar­ket­ing the right way, you shouldn’t have any prob­lems send­ing good mes­sages to your tar­get audi­ence. Find­ing a prof­itable niche is not enough, you have to make an impact to achieve suc­cess. No mat­ter what niche you want to choose for your focus, never for­get about these basic niche mar­ket­ing tech­niques. These ideas are just the very tip of the very large ice­berg of niche mar­ket­ing. There is a lot more to learn as you keep mov­ing forward.

Tech­no­rati Tags: , , , , , ,

Posted in Marketing - Social MediaComments (0)

Guerrilla Marketing Tricks to Expand Your Internet Marketing Business

Peo­ple strug­gling to make prof­its with IM usu­ally go the route of “tried and true” Inter­net Mar­ket­ing strate­gies. You have prob­a­bly heard “the money is in the list”! This, along with web­site build­ing, are strate­gies you prob­a­bly know. All over the Inter­net, there are many arti­cles and books on the topic of how to gen­er­ate cash by get­ting tar­geted vis­i­tors to see what you have to sell. Almost all of this is repeated info, some­thing you have prob­a­bly read before. More impor­tantly, these meth­ods, after a while, can become quite bor­ing. For these rea­sons, we decided to write an arti­cle on more cre­ative and inter­est­ing ways to gen­er­ate traffic.

Quite nat­u­rally, you will have to have a Face­book page so that oth­ers can vote for it. You know the value of inter­act­ing with the peo­ple who find your site. Most likely you might know how to adver­tise your site on Face­book. Think about cre­at­ing a Face­book account so that you can fol­low peo­ple in addi­tion to get­ting them to like you. This gives you the chance to form a more per­sonal bond with your poten­tial clients. It may not land you many adver­tis­ing oppor­tu­ni­ties, but you will be seen by your customers.

In addi­tion, it will make your cus­tomers under­stand that there is more to this than just the money. Attend net­work­ing events and wear your URL some­how. If the event is a more for­mal one, you can put the URL on your tie or on a pin that you wear. If you are going to a nor­mal out­ing, then a casual tee shirt and hat should suf­fice. Or, you could place your URL on a bag that you have with you. Don’t for­get to add other pro­mo­tional items to your back­pack like pens and paper. Make sure that you do more than wan­der around. You want to be seen at these events.

Think about what you can do with your car or truck in terms of an adver­tis­ing plat­form. If you drive a lot, cre­ate a mag­net for your car door or print up a bumper sticker and dis­play it. Be care­ful you do not make the let­ters too small or else peo­ple will not be able to read it. When you go out and about your town or city, you will know that peo­ple are look­ing at your signs and won­der­ing about it. If you want to learn more about guer­rilla mar­ket­ing, then you really should make the effort to do this. You may find that you enjoy tak­ing this approach, and there are many peo­ple who do this so it may work. Actu­ally, you can find entire books writ­ten on this form of mar­ket­ing, so you may enjoy it. If you find that you want to get out more, then this could be a good out­let for you in your business.

Tech­no­rati Tags: , , , , , , ,

Posted in Marketing - Social MediaComments (0)

Understanding Preselling On The Internet — 3 Vital Lessons You Should Know

The end game for busi­ness on the web is more con­ver­sions and prof­its. One of the best ways to get this going is to do pre­selling — per­haps you have heard of it? To boost your con­ver­sions in a large way, learn­ing how to do this is absolutely imper­a­tive. If you can learn how to do pre­sell copy the right way, along with con­ver­sion boost­ing tech­niques, you will start to profit more. That is how you grow your busi­ness and get more done than most oth­ers ever will. It is time to pay atten­tion and learn pre­selling tech­niques that are designed to help you earn more money.

The next topic to dis­cuss is rel­e­vancy. You want to be rel­e­vant, espe­cially when doing adver­tis­ing and mar­ket­ing. A seam­less flow of infor­ma­tion is what you need to have when doing pre­selling. You have to be sure the reader sees that you are writ­ing about ben­e­fits and other attrib­utes that are in agree­ment with the prod­uct or ser­vice you are mar­ket­ing. Essen­tially, it is offer­ing the right prod­uct or ser­vice to a crowd of peo­ple that is actu­ally inter­ested in own­ing it. It can be very con­fus­ing if what you’re say­ing does not match the fea­tures or ben­e­fits of the prod­uct you are rep­re­sent­ing. Some of the best pre-selling copy ideas that you will come up with will orig­i­nate at doing searches on Google. All you are doing (and you should be com­fort­able doing this) is search­ing and doing some research. To get the ball rolling, start search­ing for infor­ma­tion on the prod­uct you want to pre­sell and pro­mote. Dis­cover what the prod­uct does. That’s a good place to start. This infor­ma­tion is some­thing the reader will con­cur with you on, plus you can talk about it as much as you want. Basi­cally, this warms up the prospect. This way, you will have a bet­ter chance of mak­ing a sale once they arrive at the sales page. It helps to lower the resis­tance that most peo­ple have to a sales mes­sage when­ever they see it.

Cre­at­ing your con­tent should involve pro­vid­ing great value and high qual­ity — noth­ing less! It makes peo­ple happy when they find some­thing that offers great value. This man­date applies no less to any pre­selling copy you write. You are invest­ing into your busi­ness. This is how you should think of it! Plus, your ROI should go up quite dra­mat­i­cally. High qual­ity pre­sell copy is some­thing that will require your time and exper­tise when you do it. By find­ing good infor­ma­tion, and tak­ing the time to do your research, this will pay off many­fold later on. When you see your con­ver­sion rates, from your pre­sell page, go higher and higher, you will real­ize your time invested has finally paid off.

What is so nice about pre­selling is you have a lot of flex­i­bil­ity which opens the door to cre­ativ­ity. If you want to test your ideas, and see if they are work­ing, you stan­dard approaches to get this done as much as you can. That is the beauty of it in addi­tion to the fact that it be extremely effective.

If you want to suc­ceed, remem­ber to write in a relaxed man­ner every time. So just learn about it and relax as you write your copy.

Tech­no­rati Tags: , , , , , , ,

Posted in Marketing - Social MediaComments (0)

A Beginners Short Guide To Search Marketing

If you are look­ing out to gen­er­ate tar­geted traf­fic to your web­site, then search engine mar­ket­ing is for you. You know very well the poten­tial that awaits you in your mar­ket, so it is just up to you and what you want to do. Let’s say that with­out the search engines, the Inter­net would be a con­fus­ing place. When you really think about this, there are sim­ply too many peo­ple flow­ing through search to ignore them. The fol­low­ing arti­cle gives three tips as to how you can do it.

Be sure that you don’t ignore the power of social media when you are work­ing on your search mar­ket­ing. It’s impor­tant to inte­grate social media if you really want to get as much as you can from your efforts. What for? It isn’t hard to under­stand: the social media sites and the search engines have a really fan­tas­tic rela­tion­ship. You can get quite a lot of tar­geted back­links when you use this method. You’ll even be able to lever­age the social media sites to cre­ate a sec­ond stream of traf­fic for your­self. It’s the truth: your search mar­ket­ing will def­i­nitely ben­e­fit from an infu­sion of social media. If you want to use them both at the same time you need to fig­ure out how much action you should take. When­ever you use search engines for traf­fic it is impor­tant to track every­thing that comes in. Use pro­grams like Google Ana­lyt­ics and then take the rest of your results under con­sid­er­a­tion. This allows you to improve your search engine rank­ing in a major way. This will give you the edge you need over your com­peti­tors and is very help­ful when you want to under­stand where you are going. And more impor­tantly, who you’re com­pet­ing against. Besides that, you’ll get a clear pic­ture of the things you can do when you want to raise your chances of being ranked for good key­words. The traf­fic that you get from your search mar­ket­ing will sig­nif­i­cantly improve when you take this one step.

Most peo­ple have no desire to engage in black hat meth­ods, but of course many do; you have to make that call. You might be too eager to climb the search engine lad­der, but that doesn’t mean you’ll do any­thing for it. What you choose to do is a very real busi­ness deci­sion, so that is about all one can say. The thing about using dubi­ous meth­ods is they usu­ally tend to not last long because even­tu­ally some­thing happens.

You know that you can do search mar­ket­ing and it is noth­ing that is impos­si­ble, either. As you see from the above arti­cle, get­ting ranked in the search engines is all about keep­ing the small things in mind. One thing for sure is that you need to take things one step at a time to be effec­tive. All you really need to do is learn how to do this in once niche, and then you know them all and can succeed.

After you have devoured all you can find on search mar­ket­ing, then your results will be impressive.

Tech­no­rati Tags: , , , , ,

Posted in Marketing - Social MediaComments (0)

Using Site Metrics For Traffic To Your Website — Proven Strategies Revealed

One of the most dis­heart­en­ing things about most online mar­keters is that they do not push to do more than what is expected or required. It is claimed that most humans are not really moti­vated, but I do not think this is true. So doing a few lit­tle tests every now and then shows that you are not just doing what is needed to get by. But the amount that you make on your ROI, might be the break that you really need. The great thing about this is that test­ing your mar­ket­ing plan is not going to be that dif­fi­cult to han­dle. Con­sider test­ing your busi­ness operations.

Most who are new to online mar­ket­ing have never heard about the A/B split test method. Many peo­ple do not under­stand why you should do test­ing. You will not know what your poten­tial cus­tomers like until you test things over and over again. After you cre­ate your web­site, you should then drive poten­tial cus­tomers to it. Can you envi­sion the kind of great con­ver­sions you will get if you started A/B split test­ing right now? Basi­cally, you have to make two web­pages that only show one thing dif­fer­ent between them. Pos­si­bly, they have dif­fer­ent titles, but you check to see which one gets the best responses.

Instead of using Ama­zon, you could use printed pub­li­ca­tions. Just do your reviews in the same way. Con­sumer Reports is a great place to start, as well as other mag­a­zines in the same genre. You often find a review sec­tion about the prod­ucts that are dis­cussed in each mag­a­zine that you find.

The nice thing about doing this is you will find pro­fes­sional reviews that are well-written. You will be able to con­vey the infor­ma­tion that you find in a pro­fes­sional way to the read­ers that you have. Quot­ing from the mag­a­zines that you have taken the mate­r­ial from is a great way to add cred­i­bil­ity and a twist of inge­nu­ity to what you are writing.

So now you need to take these new key­words, make new pages, thus doing what is called con­tent mar­ket­ing to get more vis­i­tors. By build­ing a page using a related key­word term, you can add quite a bit of traf­fic using this strat­egy. You will do this by using arti­cles and even cre­at­ing videos that are more content-based than pro­mo­tional. Basi­cally, you want to do every­thing you can in regard to con­tent mar­ket­ing. If you really hit this hard, then you can eas­ily gen­er­ate hun­dreds of new phrases. Keep in mind that this will be very time-consuming, and a lot of hard work; how­ever, your mar­ket­ing will con­tinue to expand and be prof­itable as a result. Oth­ers like to uti­lize more tech­ni­cal ways to test and tweak sites. Although you might think it is too sim­ple, the A/B split test­ing tech­nique is good for get­ting you good results in the end. It is rec­om­mended you learn more, but there really is not much more to it. It is pos­si­ble to uti­lize split test­ing for all kinds of advertising.

Tech­no­rati Tags: , , , , , , , , , , ,

Posted in Marketing - Social MediaComments (0)

Learn All the Ways Customer Feedback Can Be Used to Improve Your Marketing

In many cases, cus­tomer feed­back is sim­ply col­lected by some busi­nesses as is stan­dard pro­ce­dure. There are many pow­er­ful advan­tages that you are miss­ing out on if you are doing it for no rea­son. When col­lect­ing this infor­ma­tion, hav­ing a robust sys­tem in place can be very ben­e­fi­cial. Once you are more aware of these ben­e­fits, then you will see more oppor­tu­ni­ties for your com­pany. By con­vinc­ing your­self of these facts, cus­tomer feed­back will be looked at in a com­pletely dif­fer­ent way.

Not only do your cus­tomers need to know their opin­ions are being heard, but they need a sense of acknowl­edg­ment from your com­pany. Most cus­tomers will not pro­vide their feed­back if they don’t think you’re lis­ten­ing. You prob­a­bly real­ize this way of think­ing only applies to those that use your feed­back sys­tem that you have pro­vided. Over time, if you don’t lis­ten, you will develop a rep­u­ta­tion as a com­pany that does not lis­ten to what its cus­tomers have to say. What will hap­pen is that peo­ple will actu­ally start to believe that you don’t care about them at all. With­out a doubt, this type of activ­ity will come back to what you. It will hurt your busi­ness in the long run if you do not change your ways.

Not only can you use cus­tomer feed­back in the tra­di­tional sense with pos­i­tive changes, but there is another impor­tant area to think about. The feed­back can be passed along to the rest of your employ­ees. Let­ting your employ­ees in on these things can make a major impact. Feed­back, good and back, offers proof to your employ­ees that the things they do have an impact. How well or not your employ­ees do their jobs will be given a clear avenue for expres­sion. One other inter­est­ing thought is your employ­ees will be hear­ing feed­back from con­sumers and man­age­ment, etc.

Imag­ine that your busi­ness is expe­ri­enc­ing some type of neg­a­tive trend and it is hurt­ing, yet you have no solid idea as to why. This is an area in which cus­tomer feed­back can save you. It is entirely pos­si­ble that you will be able to find the rea­son and the solu­tion to your prob­lems in the feed­back that you get. It’s easy to miss the rel­e­vant details when you’re com­pletely enmeshed within the process of doing busi­ness. Then your cus­tomer comes in with a dif­fer­ent per­spec­tive and unwit­tingly nails it for you. This is an invalu­able part of your busi­ness and should used when­ever pos­si­ble. It will tell you which ways to cor­rect your processes so that you can get every­thing back on track.

You should eval­u­ate your cus­tomer feed­back processes and look for ways to improve them. This area should be given a lot of thought. Too bad if you are avoid­ing this issue! Now that you know what to do, you need to do some­thing. Cus­tomers are very valu­able for your busi­ness. They will give you insight into what you need to do for your busi­ness to make it more suc­cess­ful and profitable.

Tech­no­rati Tags: , , , , , ,

Posted in Marketing - Social MediaComments (0)

& Product Creation" href="http://idoblogs.com/how-to-combine-the-powers-of-social-media-product-creation" rel="bookmark">How To Combine The Powers Of Social Media & Product Creation

Although the Inter­net is a fan­tas­tic place to run an online busi­ness, mis­in­for­ma­tion is spread too eas­ily mak­ing, it dif­fi­cult to dif­fer­en­ti­ate the good from the bad. It doesn’t mat­ter why it hap­pens. This does impact of those who are new­bies to Inter­net mar­ket­ing. Your enthu­si­asm should be restrained if you are just start­ing out on the Inter­net. When you read some­thing that sounds so irre­sistible that you have to do it, that should be a red flag for you to slow down. To dis­cover what is really going on with the prod­uct that makes you so excited, mar­ket­ing forms can really clear the air.

Although there are many unique approaches out there for find­ing prof­itable niche mar­kets, this one will show you how to drill down and find one right away. First of all, you want to focus on new­bies in a niche that might be prof­itable for you. As you can guess, there are many ways to find and mar­ket to these peo­ple. For the most part, new­bies are often shunned or ignored by experts in par­tic­u­lar mar­kets. Using patience with these indi­vid­u­als, you can help them get mov­ing in the right direc­tion and lit­er­ally change their life. You can change it up by cre­at­ing your own prod­ucts, or mar­ket­ing affil­i­ate prod­ucts to these new­bies regard­less of the niche they are in. When you feel com­fort­able talk­ing to peo­ple and experts you can use this as the basis for this next idea. This isn’t a new idea but you can opt to approach as a spe­cial­ist in expert webi­nars. You can choose between work­ing with local experts or peo­ple who oper­ate out­side of your imme­di­ate vicin­ity. All you have to do is find enough mate­r­ial for one or two expert webi­nars and you’ll have enough to cre­ate your own prod­uct. Or, as was men­tioned ear­lier, you can use that con­tent in a num­ber of ways in your mar­ket­ing. Doing this sort of thing prob­a­bly sounds like a bunch of work but the truth is that it really isn’t.

You can approach a hugely com­pet­i­tive mar­ket in two ways; you can go head on and com­pete, or you can work from the bot­tom up. You can either cre­ate prod­ucts or do affil­i­ate mar­ket­ing. Start­ing from the bot­tom up usu­ally is asso­ci­ated with sub-niches. You need to have a clear plan of action, even if you start from the bot­tom and work your way up in that par­tic­u­lar niche. You could have a lot of sub-niches, each with their own e-mail list. So then that means those peo­ple will still have a pos­si­ble need for the prod­ucts in the larger mar­ket. As an exam­ple, peo­ple with cam­eras will almost always need cam­era acces­sories or cam­era lenses.

You can suc­ceed! If you have an open mind, are able to see your­self defeat­ing your chal­lenges, you will reach your goals and pros­per for your efforts. It is actu­ally quite easy to cre­ate prod­ucts and pro­mote them using the social media avenues we have today. Even if the first ten prod­ucts bomb for some rea­son, that does not mat­ter. Sooner or later you are going to, through all of your hard­ships and mis­takes, hit a home run with your products.

Tech­no­rati Tags: , , , , , , , ,

Posted in Marketing - Social MediaComments (0)

What You Have to Understand About Product Creation and Marketing

It is impor­tant for every aspir­ing IMer to learn the nec­es­sary process for prod­uct cre­ation and mar­ket­ing. If they don’t, learn­ing by trial and error will be their only option. Hope­fully you will agree that learn­ing the hard way is not always a fun thing to do. Learn­ing the hard way is valu­able to some degree as the lessons learned come from good old expe­ri­ence. By learn­ing the hard way, you will make far more mis­takes. And hope­fully you will learn from them and not repeat them. When you are going to the learn­ing process, it is impor­tant that you learn from the mis­takes of oth­ers, and also the ones that you make.

Just about the best way to get into prod­uct cre­ation is to be a prob­lem solver. It’s also true that, dur­ing this moment in the his­tory of the Inter­net, there are all kinds of things that have been used to cre­ate prod­ucts. This is, though, one of those strate­gies that has been in play for decades and decades. It’s more that the Inter­net has made it quite a lot eas­ier to put these kinds of prod­ucts out in front of more mar­kets. It’s safe to believe that this isn’t going to go out of style when it comes to the bags of tricks that prod­uct cre­ators have. To find your own suc­cess you need to take a major step back from the things that every­body else is try­ing. Exer­cise some cre­ativ­ity in fig­ur­ing out how to uniquely posi­tion your product.

Lead a horse to water, but it might not drink — have you heard of the say­ing? There are many cir­cum­stances where this is true, espe­cially with Inter­net mar­ket­ing. Every mar­ket knows what it wants, and what it doesn’t want, espe­cially in regard to prod­ucts that are avail­able. Despite what you may think you know about a par­tic­u­lar mar­ket, if they don’t want a prod­uct, they’re not going to get it. You might try to con­vince them of what they need. Heck, you could spend years doing that. But if they truly do not want it, then you will likely fail in the end. If you want to try to adjust your prod­uct in some way, you could try to fig­ure out why they don’t want it to begin with.

The impor­tant thing, here, is whether or not the prod­uct you build is actu­ally going to mesh prop­erly with the list that you have built. As you should be able to eas­ily imag­ine, that is not pos­si­ble for most prod­ucts. With these kinds of prod­ucts, they are done as soon as they are sold. So then if you want to make the most for your efforts, then think with email list mar­ket­ing in mind and see what you can do. As you under­stand about list mar­ket­ing, you already under­stand that the vast major­ity of your prof­its will be earned through your back end. The back­end is where most of the money is and the smartest thing you can do is take advan­tage of this fact.

If you want to become suc­cess­ful at prod­uct cre­ation, you need to get a good start at dis­cov­er­ing the key com­po­nents to this activ­ity. Even though it really is not dif­fi­cult, it does require you to be com­mit­ted to the process and not give up. You just need to be con­fi­dent about the niche you’ve cho­sen and the prod­uct or ser­vice that you are going to cre­ate. Now you just have to make your prod­uct and fig­ure out how to prop­erly mar­ket it.

Tech­no­rati Tags: , , , , ,

Posted in Marketing - Social MediaComments (0)

Driving Traffic from Youtube — What You Need to Know

It turns out that these days send­ing tar­geted traf­fic to your blog or web­site hasn’t been all that dif­fi­cult. You have so many dif­fer­ent paths to explore. This is a great thing and a ter­ri­ble thing, par­tic­u­larly when talk­ing about traf­fic. Why is this the case? When there are lots of choices, it’s easy to get con­fused and to waste a bunch of time try­ing to fig­ure out which tech­niques are best. But guess what? There isn’t any one best traf­fic gen­er­a­tion method. The rea­son for this is sim­ple — every web busi­ness, every web­site and every blog online is dif­fer­ent. So what works for you, might not work for me, and vice versa. The fol­low­ing arti­cle talks specif­i­cally about YouTube traf­fic, and how you can get it…

It’s a good idea to start an idea journal/record in which you can track all of the ideas you get for your videos. To find suc­cess on YouTube with your videos, you need to test out a few dif­fer­ent ideas. This is why you need to pay atten­tion to the ideas that you get from time to time. Keep­ing a record of your ideas is good because it helps you reach your goals. Whether you’re in a cof­fee shop or book­store or out­side, keep­ing the record close to you will prove to be quite help­ful. You won’t have to worry about miss­ing or for­get­ting any ideas.

Use the power of video brand­ing on YouTube. Don’t just make videos and pub­lish them, use them to brand your own web­site too. YouTube has a great anno­ta­tion fea­ture that you can use to add the name and URL of your web­site. Peo­ple who watch the videos you make aren’t going to mind your brand­ing efforts if you are offer­ing them really high qual­ity con­tent. It doesn’t even take a lot of effort to do so.

The more videos you cre­ate and use for your brand­ing, the higher your rate of response is going to be. Ulti­mately, YouTube is all about build­ing a strong fol­low­ing of view­ers who have lots of faith in you. This will only work for you if you focus on your branding.

Finally, make your videos enter­tain­ing. Even if you’re dis­cussing a seri­ous topic, try to add a dash of humor here and there. Peo­ple who fre­quent YouTube are almost always search­ing for enter­tain­ment. This applies even to your view­ers who are hop­ing to learn things. It doesn’t mat­ter what topic you’re tar­get­ing with your videos, you should be ready to cre­ate enter­tain­ing con­tent. There are quite a few really great videos on YouTube that have solid con­tent but they aren’t able to make a real impres­sion sim­ply because they lack the enter­tain­ment fac­tor that peo­ple want.

As some­one in video mar­ket­ing, if you don’t lever­age the power of YouTube, you’re just leav­ing lots of money for other peo­ple. Make sure you prop­erly use the power of YouTube to help raise your videos up in the ranks. It could take some time for you to get a good response rate but, in the end, it is all going to be worth it.

Every video that you make has the poten­tial to be big, no mat­ter what kind of steps you’ve taken to cre­ate it. Go ahead and put these tips to work and watch as the tar­geted responses come your way. Remem­ber, YouTube is just wait­ing for you to tap into its riches.

Tech­no­rati Tags: , , , , , ,

Posted in Marketing - Social MediaComments (0)