Writing and distributing your own press releases online isn’t all that new; websites have done it forever and the best part is that it is one strategy that will give you results when you execute it correctly. While there aren’t a lot of press releases on the web that are great or offer good value to their target audience, it is still possible to find individuals and companies that are properly leveraging their press releases and gaining lots of targeted exposure. Getting your offer in front of your target market overnight really is possible with press release marketing and that is what we will be talking about in this article.
It is vital that you make sure that what you are talking about in your press releases is actually newsworthy. Even if the primary goal of your press release is to increase your levels of exposure and to send more traffic to your website you need to make sure that your press release isn’t lacking in news elements. The entire purpose of doing a press release is to let the press know (and, sometimes, other relevant sites and bloggers) about the news that is important. Your press release needs to offer something that looks, feels and reads like real news. You should offer real clarity to your audience through your press release’s content, and see to it that they don’t get confused right in the start and leave. Let them know, in a straightforward way, that the information is meant to educate and update them. Give them a fantastic reason as to why they should keep reading your release and not just exit out of it. It doesn’t seem that important but it will play a major role in helping your press release become a success.
It is very important that you do not limit yourself to a single channel when you distribute your press release. Even though there are some online distribution services that are more popular than others (like PRWeb.com), you also need to keep approaching journalists individually as well as using the other press release distribution services that aren’t as popular so that you can reach as wide an audience as possible. The more your press release finds exposure, the more backlinks you build and the higher will the amount of traffic you generate, both directly and indirectly.
Internet marketers, especially in the beginning, make the common mistake of trying to take major leaps with press release publication and distribution and forget that they need to take small steps when they are just starting out. What we’ve explored here is just the very beginning of your journey; you can learn an awful lot more about press release marketing as you keep working and making progress. Once you figure out how the whole press release thing actually works, you’ll have a better vision of how to find success with it.