Starting and growing your affiliate marketing business is not just about finding new promotional methods or techniques. There are many pitfalls lying ahead just waiting to swallow you whole, and marketing a deadbeat affiliate product is certainly one of them. But keep in mind that it is not just the product, it is the entire marketing and sales funnel the vendor has in place, too. So all we can do is give you a solid introduction into how this is done, so pay attention to what you read.
Most affiliate marketers get it all wrong, they choose the product first and then look for people to sell it to. If you truly understand the demographics of your market, then you will have a much easier time selling to them. Even though all products have some negatives, you have to find the one with the least number of them. The more you prepare yourself before you market anything, the better your chances of making money. It should be clear that you have to understand them as well as their challenges before you can offer the right product to them. As an affiliate marketer, you will do the pre-selling — but still, you can’t ignore the overall selling process that’s taken care by the merchant. So before deciding on any product, take a very close inspection of the sales letter for it. The sales copy should be professionally written and crafted out the right way because if the product sales page is poorly structured or doesn’t make an impact then move back. We do not care how great the product is, but if you have to learn the hard way then be our guest.
Be careful you do not reject a good product solely because of lack of tons of marketing resources by the vendor. Whether or not all that is available has no bearing on the product if it is a good one. You must be willing to take a strong stance and walk away from any product creator who is not respectful of his or her affiliates. There are many merchants who have dedicated affiliate managers, which is much better than a simple training program.
You have to take action, but with affiliate marketing and product selection, you should learn a few things beforehand. Sometimes it is easy to be fooled by your intuition, and one example is thinking you can be all things to all people. Yes, you need to choose a solid commission for your self, but that is really toward the bottom of the list. There is no room for guessing in this business as it is extremely inefficient plus dangerous.