Copyblogger has a great post today called The Difference Between a Mediocre and a Great Website. It’s about how to turn your blog into a traffic magnet. It’s a common sense approach, but as you’ll see below, even President John F. Kennedy missed the obvious until it was pointed out to him. I’ve included the start of the article to give you an idea of where he’s going:
The year is 1962. The public approval rating for US president John F. Kennedy is dipping. And dipping fast. It’s fallen from the once incredible 83% to a merely average 62%.
That’s the time when his old friend — and Republican Party member Clare Boothe Luce — gives him a piece of advice.
Her advice is simple: stop doing so many things. Stop catering to everyone. Concentrate.
A great man is one sentence.
~ Clare Boothe Luce
Clare tells the president that a great man’s life can be summed up in one sentence. And, that when a person hears that sentence, they don’t even have to hear the name of the person to know who is being talked about.
- “He preserved the union and freed the slaves.”
- “He lifted us out of a great depression and helped to win a World War.”
You probably don’t have to be told that the above sentences are describing the work of Abraham Lincoln and Franklin Delano Roosevelt, respectively.
By trying to do everything for everybody, John F. Kennedy was spreading his resources too thin. He was being an ineffective leader. His leadership couldn’t be summed up in one sentence. It required a jumbled up long paragraph.
Is your website like that?