Great Blog, Mediocre Blog — What Makes The Difference

Copy­blog­ger has a great post today called The Dif­fer­ence Between a Mediocre and a Great Web­site. It’s about how to turn your blog into a traf­fic mag­net. It’s a com­mon sense approach, but as you’ll see below, even Pres­i­dent John F. Kennedy missed the obvi­ous until it was pointed out to him. I’ve included the start of the arti­cle to give you an idea of where he’s going:

The year is 1962. The pub­lic approval rat­ing for US pres­i­dent John F. Kennedy is dip­ping. And dip­ping fast. It’s fallen from the once incred­i­ble 83% to a merely aver­age 62%.

That’s the time when his old friend — and Repub­li­can Party mem­ber Clare Boothe Luce — gives him a piece of advice.

Her advice is sim­ple: stop doing so many things. Stop cater­ing to every­one. Con­cen­trate.

A great man is one sen­tence.
~ Clare Boothe Luce

Clare tells the pres­i­dent that a great man’s life can be summed up in one sen­tence. And, that when a per­son hears that sen­tence, they don’t even have to hear the name of the per­son to know who is being talked about.

  • He pre­served the union and freed the slaves.”
  • He lifted us out of a great depres­sion and helped to win a World War.”

You prob­a­bly don’t have to be told that the above sen­tences are describ­ing the work of Abra­ham Lin­coln and Franklin Delano Roo­sevelt, respectively.

By try­ing to do every­thing for every­body, John F. Kennedy was spread­ing his resources too thin. He was being an inef­fec­tive leader. His lead­er­ship couldn’t be summed up in one sen­tence. It required a jum­bled up long paragraph.

Is your web­site like that?

[Read the full post here]

 

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